How I See Graphic Design
I prefer the practical side of design over pure aesthetics — because what really matters is how well it performs in the real world. Recognition comes before beauty. I focus on creating quick, usable definitions with unique communication elements.
Practicality always wins over some colossal, 100-page, pixel-perfect brand manual that no one can actually work with — where you're forced to follow a hundred rigid rules just to use a logo or headline.
