Your question, our starting point
How do we make the brand feel like the same company everywhere?
We develop visual identities that connect a brand’s purpose, audience, and everyday communication. The scope can include a logo, colour palette, typography, supporting graphics, application examples, and practical guidelines for consistent use across print, events, and digital channels.
What is the identity supposed to communicate?
We begin with the offer, audience, and context. A small service business and a product range need different applications, but both benefit from a clear visual position. Useful references help describe the intended character; the brief explains why that character fits the business.
A logo is one ingredient. Typography, colour relationships, image treatment, composition, and supporting graphics carry much of the everyday recognition. We develop those pieces together so the identity has more than one way to speak.
How do we check the identity in use?
We test priority applications while the direction is still being shaped. A website header, a business card, a presentation wall, and a compact document can expose very different weaknesses. The system should work where the brand actually appears.
The Hanak & Pekar project combines a name-based logotype, paint-splash elements, a small website, and print collateral. It shows how a focused identity can give a modest business a coherent set of practical tools.
How does the team keep using it?
We agree on the asset package and the amount of guidance needed. Clear logo versions, colour references, font information, and application examples help later work stay connected. Mood boards can establish an early direction, while web design and event systems can carry the identity into the next project.
What do you receive?
The final list belongs in the quote. Depending on your brief, the recipe can include:
- A visual direction based on the agreed brand brief
- A logo or identity refinement within the agreed scope
- Colour, typography, and supporting graphic rules
- Core application examples, agreed assets, and usage guidelines
What should you send us?
- What the business offers, who it serves, and what needs to change
- Existing identity files, useful references, and current communication
- Priority applications, decision makers, timeline, and scope
Missing an ingredient? Send what you have. We can help turn the unknowns into a workable brief.
