Your question, our starting point
Can people understand the product before they pick it up?
We design product packaging graphics, labels, sleeves, and box artwork that connect brand recognition with clear product information. Layouts are developed on supplier-confirmed structures and coordinated across the agreed product range and print requirements.
What should the front of the pack explain?
The customer needs to recognise the brand, identify the product, and understand the relevant difference between variants. We establish that hierarchy before adding more visual ingredients. The front, side, back, and small-print areas each need an appropriate role.
The actual container matters. Curves, folds, seams, transparent areas, and the way the product is displayed can change what remains visible. We work on the approved template and review the graphic in context rather than judging a flat rectangle alone.
How does the system grow across a range?
A repeatable structure can make flavours, sizes, or product types easier to distinguish while keeping the brand together. We test representative variants, including long names and dense information panels, so the system has room for real content.
Colour is one cue, supported by wording, hierarchy, and other identifiers. If materials differ across the range, proofing should address how the same brand ingredients reproduce on each surface.
What needs confirmation before production?
The packaging supplier confirms the structural template, print area, tolerances, and finishing requirements. You supply and approve the product information and any mandatory wording. We prepare the graphic files and agree the proof review with the production team. DTP and colour consultation can support that final stage.
What do you receive?
The final list belongs in the quote. Depending on your brief, the recipe can include:
- A packaging graphic direction and information hierarchy
- Artwork on the supplier-confirmed dieline or label template
- The agreed product, size, or language variants
- Print-ready files with organised artwork and finishing layers
What should you send us?
- The approved dieline, dimensions, and packaging supplier requirements
- Product names, approved claims, mandatory copy, and barcode assets
- Brand files, product range, material options, and proofing plan
Missing an ingredient? Send what you have. We can help turn the unknowns into a workable brief.
