Your question, our starting point
How do we make the message land before someone walks past?
We design posters and print campaign visuals around one clear message, an appropriate visual idea, and the conditions in which people will see them. The system can extend across poster sizes, adverts, flyers, and related promotional formats.
What is the one thing the poster must communicate?
A passer-by rarely gives a poster the attention of a brochure. We identify the main proposition and decide what supports it. The headline, image, event details, and call to action need a clear order so the reader can enter at the right level.
The right visual treatment depends on the placement. A cultural poster, a product advert, and an information notice can each have character while serving very different reading conditions.
How do we turn one idea into a campaign?
We establish a visual rule that survives the required formats. Typography, cropping, image treatment, spacing, and brand elements provide consistency; each layout still needs its own balance. A narrow advert cannot carry the same detail as a full poster at the same scale.
We also keep dates, addresses, and campaign variants organised. A version schedule helps reviewers compare the right files and stops an old event date from travelling into a new print run.
What supports the final output?
We prepare artwork to the chosen supplier’s dimensions and specifications. For walls, backlit placements, and exhibition surfaces, large-format graphics adds the material and installation context. Branding can establish the visual ingredients if the campaign has no consistent starting point yet.
What do you receive?
The final list belongs in the quote. Depending on your brief, the recipe can include:
- A campaign visual direction or poster concept
- The agreed poster and advertisement layouts
- Format adaptations with consistent hierarchy
- Production artwork and a version list for the required placements
What should you send us?
- The message, audience, call to action, and campaign dates
- Placement sizes, viewing conditions, and supplier requirements
- Brand files, approved copy, image assets, and usage permissions
Missing an ingredient? Send what you have. We can help turn the unknowns into a workable brief.
