Identity and Branding
Brand Strategy and Positioning
How to define a brand's audience, promise, difference, and decision rules before designing its identity.
Read guideIdentity and Branding
topics
12
published
6
Identity and branding turn strategy into recognisable signals. This branch covers the verbal, visual, and behavioural systems that help people identify an organisation or offer and understand what it stands for.
01 / Category map
Explore topics in Identity and Branding
Brand Strategy and Positioning
Naming and Verbal Identity
Logo and Symbol Design
Visual Identity Systems
Brand Architecture
Colour and type systems
Brand Guidelines
Art direction
Rebranding and brand evolution
Employer and internal branding
Place, city, and destination branding
Personal branding
Published now
Reference guides
6 guides
4 designers to know
Identity and Branding
Naming and Verbal Identity
A practical guide to developing brand names, voice, and messages that are distinctive, usable, and consistent across real touchpoints.
Read guide
Identity and Branding
Logo and Symbol Design
What logo and symbol design does, how strong marks are developed, and how to evaluate distinctiveness, clarity, and system performance.
Read guide
Identity and Branding
Visual Identity Systems
How to build a flexible visual language that stays recognisable across print, digital, motion, and real-world touchpoints.
Read guide
Identity and Branding
Brand Architecture
How to organise parent brands, products, services, and sub-brands so people understand their relationships and teams can manage them.
Read guide
Identity and Branding
Brand Guidelines
How to turn a visual identity into clear, usable brand guidance for teams, partners, and changing formats.
Read guidePeople and practice
Designers to know
Explore the people and ideas connected to this part of graphic design.
