Illustration and Image-making

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Image-making creates or directs the visual material that carries an idea. It ranges from authored illustration and photography to systematic icons, compositing, 3D imagery, and generative processes.

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Editorial Illustration Advertising Illustration Conceptual illustration Character Design Iconography Pictograms Pattern and surface graphics Art Direction for Photography Image retouching and compositing 3D imagery Generative imagery

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Reference guides

6 guides 3 designers to know
Character Design

Illustration and Image-making

Character Design

How to create characters with a clear role, recognisable form, and a system that works across poses and media.

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Iconography

Illustration and Image-making

Iconography

How to design coherent icon systems using consistent metaphor, geometry, optical correction, testing, and accessible labels.

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Pictograms

Illustration and Image-making

Pictograms

How to design and test pictograms that communicate actions, places, or concepts clearly across sizes, contexts, and audiences.

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