Marketing and Advertising
Campaign Concepts
How to turn an audience insight into a campaign idea that stays clear across messages, channels, and time.
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topics
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Marketing and advertising design connects a message with an audience in a specific context. The work must attract attention, express a proposition, and make the intended next action clear.
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Explore topics in Marketing and Advertising
Campaign Concepts
Advertising Systems
Posters and Outdoor Advertising
Print advertisements
Social Media Campaigns
Email and Content Marketing
Direct mail
Point-of-sale Communication
Promotional materials
Event campaigns
Recruitment and employer campaigns
Fundraising and public-awareness campaigns
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Reference guides
6 guides
3 designers to know
Marketing and Advertising
Advertising Systems
How to turn a campaign idea into a consistent advertising system across formats, placements, messages, and production teams.
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Marketing and Advertising
Posters and Outdoor Advertising
How posters and out-of-home advertising use hierarchy, scale, distance, location, and repetition to communicate quickly.
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Marketing and Advertising
Social Media Campaigns
A guide to designing coherent social campaigns across formats, sequences, creators, and changing platform contexts.
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Marketing and Advertising
Email and Content Marketing
How to design useful email programmes with clear messages, resilient layouts, and a reason to return.
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Marketing and Advertising
Point-of-sale Communication
How to design in-store messages and displays that help shoppers notice, understand, and choose without overwhelming the retail environment.
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Designers to know
Explore the people and ideas connected to this part of graphic design.
